Curious as ever, he looks at why Abrdn eventually reclaimed its vowels. In 2021, the UK-based asset manager formerly known as Aberdeen Standard Life decided to participate in last decade’s brand ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision to position itself as “abrdn” rather than Standard Life Aberdeen ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...

PHILADELPHIA, PA / ACCESS Newswire / February 28, 2025 / The abrdn U.S. Closed-End Funds (NYSE:ASGI)(NYSE:THQ) (the "Funds" or individually the "Fund"), today announced that the Funds paid the ...