Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year.

Taylor Swift has been an integral part of Chiefs Kingdom since she stepped out publicly with Kansas City's famed tight end ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

In a recent post, the NFL revisited a standout moment from the 2024 title game, featuring the music sensation’s jumbotron ...

Taylor Swift and Kansas City Chiefs star Travis Kelce enjoyed some quality couple time ahead of the highly anticipated Super ...

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift ...

Sarah Chapelle is the author of "Taylor Swift Style" and explains what the singer wore to her first Super Bowl game in Las ...

Travis Kelce's dad, Ed, appeared on an episode of Australia’s 'Today' show and shared rare details about his son's ...

"He loves that she is super supportive, and he is the same with her, as they got each other's back whatever happens." ...

Eagles head coach Nick Sirianni has taken his team into uncharted territory. He is the only coach to lead the Eagles to two ...

In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had ...