Toyota’s wild new ROX concept

Toyota’s wild new ROX concept: A rugged, open-air Land Cruiser
Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.
Toyota's Land Cruiser ROX Brings Soul To SEMA
Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV.
‘Taco Tuesday’: Part ’59 Land Cruiser Pickup, Part Supercharged Tacoma, All Toyota
Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the SEMA Show.
Toyota Made A New Land Cruiser Pickup And A 2-Door 2025 4Runner For SEMA (Updated)
Toyota gave a pretty wild makeover to its ladder-frame SUVs for this year’s SEMA show. The Land Cruiser ROX Concept is a pickup version of the new SUV reimagined with an arsenal of custom parts, while the 4Runner TRD Surf Concept is a beach-bound two-door throwback with unmistakable ‘80s vibes.
Toyota Turned The New Land Cruiser Into A Short-Bed Pickup With A Convertible Roof For SEMA
Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD Surf concept last week, Toyota detailed a second open air off-roader concept for SEMA that’s based on the new Land Cruiser.
Toyota's Open-Air Land Cruiser Concept Is an Incredible SEMA One-Off
With help from Toyota's Calty Design Studio in Ann Arbor, Michigan, and a focus on structural rigidity front of mind, the automaker set off to build an open-air concept version — one that pays homage to the FJ40 generation of Land Cruisers, which were available in roofless form.
Does Toyota’s CALTY Land Cruiser ‘ROX’ Look Like an Aztek?
Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX. The second of 10 (10!) concepts Toyota will dribble out in the days before and during SEMA is this, the Land Cruiser ‘ROX,’ or ‘Recreation Open eXperience.’ What is a ROX?
Is Toyota’s New Land Cruiser Concept Secretly a Preview of the Next FJ Cruiser?
Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of the mid century.
Big Booty, Open Top, Off-Road Machine: Toyota Land Cruiser ROX Concept
Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.
This New Toyota Land Cruiser Concept Is an Open-Top Ode to Off-Roading
Toyota just unveiled an open-air truck concept based on the current-generation Land Cruiser that it is bringing to this year's SEMA show in Las Vegas.
Open-top Toyota Land Cruiser could depose the Jeep Wrangler
A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its debut at the 2024 SEMA Show in Vegas.
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