The 2024 Summer Olympic Games have come and gone, but the party hasn’t stopped in Paris. From September 23 to October 1, fashion lovers converged on the city known as one of the fashion capitals of the world to check out some of the hottest new womenswear looks for Spring and Summer 2025.

The brand asks attendees to put down the phones at a time when other designers lean into social media.

Alexander McQueen's Paris Fashion Week Spring/Summer 2025 highlights the power of balancing heritage, innovation, emotional connection, and impactful brand activation.