David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear. The smoldering images demanded attention, as did the accompanying video — both shot and directed by the legendary fashion photography duo Mert and Marcus — which instantly went viral.

For the launch of its new BOSS ONE Bodywear collection, the German fashion house reunites with brand ambassador David Beckham, revealing a new campaign sporting the assorted range of trunks, boxers, and T-shirts.

"I once said that my body wear modeling days had come to an end," Beckham explains before opening up on why he decided to strip down and show off his still-stellar physique for a Boss campaign.

David Beckham thought his days of baring it all were behind him, but here he is stripping down for the campaign launch of Hugo Boss' Boss One Bodywear collection. "I once said that my body wear modeling days had come to an end,