In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

By offering points, levels and rewards, brands increase engagement, loyalty and sales while collecting valuable user data ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

These days, having a strong social media presence isn’t just a bonus for businesses in Abu Dhabi—it’s a necessity. Whether ...

In 2025, businesses are continually refining their approaches to sales, marketing, and operations to keep up with the ...

Rishi joins Hachette Book Group from the Random House Group as executive director of consumer engagement and marketing ...

Here’s what makes a great marketing stunt—and how to turn a moment into momentum. Duolingo has perfected the art of ...

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a ...

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Dawn Kane, CEO of Hot Dish Advertising, joins the restaurant finance podcast to talk about Starbucks, Chili’s and the best ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.