Over one million dollars of Santo Tequila disappeared in two separate incidents that could have been a Hollywood plot and will lead to market shortages for hot brand.

Guy Fieri's liquor empire suffered a blow earlier this month when two trucks carrying Santo Tequila were hijacked en route from Mexico. Santo Spirits, a joint venture between Fieri and Van Halen frontman Sammy Hagar,

Fieri says a significant reward may be offered for the return of the company's 'crown jewel' tequila that was on board.

Guy Fieri and Sammy Hagar are reeling after their joint tequila business was involved in a devastating incident. Fieri tells PEOPLE exclusively that two trucks carrying their Santo Tequila bottles have gone missing after being hijacked in Laredo, Texas.

There are a ton of celebrities who've decided to expand their horizons by entering the spirits industry, and Guy Fieri and Sammy Hagar have done exactly

Sammy Hagar and Guy Fieri have suffered a significant loss to their joint venture after two trucks were unexpectedly hijacked in Laredo, Texas.

Guy Fieri reported that nearly $1 million worth of his tequila was stolen when the trucks carrying it were hijacked and disappeared.

The big rigs were hauling over 4,000 cases of of Fieri and Hagar's Santo Tequila. There will now be a shortage this holiday season.