Walmart unveiled its Black Friday plans Monday and said it will start the first of two sales on Veterans Day.Why it matters: The world's largest retailer can have a massive effect on how and when other retailers hold their sales.

Officials announced that Walmart will be holding three “Black Friday Deals” events through November and into December.

It's official — Walmart's Black Friday shopping event will kick off early on Monday, November 11 (in-store shopping begins November 15). The retailer recently released its much-anticipated Black Friday ad, and we are pleased to announce that the deals don't disappoint.

Walmart has been preparing for the holiday shopping season for nearly two months, and now, the reatiler is sharing its plans for Black Friday and Cyber Mon

Walmart's Black Friday Deals events will feature "the season’s must-have gifts from top brands like Apple, Samsung, Xbox, Beats, Barbie, Lego, Dyson, Reebok, Levis, and so much more," said Latriece Watkins, Walmart's Executive Vice President and Chief Merchandising Officer.

Check out our Deals page for more discounts on our favorite Wirecutter picks. I’ve covered Black Friday sales for Wirecutter since 2016, vetting hundreds of thousands of bombastic bargain claims and navigating seas of mediocre “blowout” TV deals.

B lack Friday officially kicks off on November 29th, but if you plan to make that the only day you buy gifts this holiday season, you’re missing out. Several prominent retailers

Conversion rate optimization should be a priority for businesses that want to make the most of events like Black Friday and other peak sales periods.