Customers have never truly gotten over the loss of the bite-sized pastries, even creating a petition demanding their return.

Minis were a large part of my childhood until Burger King chicken-stripped them away from me. Chicken fries aren't even worth ...

Burger King is giving loyal customers a nostalgic fix by bringing back a fan-favorite menu item—but there's one big problem.

After a 12-year hiatus, the fan-favorite and iconic 90s sweet treat – Cini Minis – are finally back at Burger King. Available ...

This case study shows how Cini Minis, a cereal brand, increased consumer engagement with Polish teenagers by mirroring one of the country's most popular shows. A serious debate has been going on since ...