Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

Starbucks CEO Brian Niccol said mobile ordering "chipped away" at the brand's soul.In a "Rapid Response" interview, he said ...

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.

CEO Brian Niccol explains the company’s pivot back to its roots.

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in ...

Starbucks revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of CEO ...

Starbucks Corp. granted new Chief Executive Officer Brian Niccol about $96 million after four months of work last year, one ...

Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate America.