This TV is just beautiful, we love it,” says one Walmart reviewer. “The pictures look like we are at the actual museum and the quality of the 4K is outstanding.” While the Frame TV is turned off, switching it into Art Mode gets it to display art as folks walk by automatically,

The Samsung Frame TV, which our experts dubbed the best frame TV, is $700 off, and the Samsung QLED QN90D, which they named the best premium LED 4K TV and the best TV for bright spaces, is 40% off. Our experts say this LG evo C3 (28% off) is the best overall 4K TV —and the LG evo C4 (over $1,000 off!) got a best OLED TV nod.

Because Walmart likes to release its most jaw-dropping TV deals as a handful of pre-meditated doorbusters, more shoppers will be waiting in the wings for the clock to strike a certain time (rather than calmly perusing several pages of TV deals) — which means TVs selling out is more likely and time is of the essence.